
welcome
Consultant For
The Underdogs
It won’t take long for you to learn that I love an underdog story. Especially those where the hero is trying to do something that hasn’t been done before, or change the course of a business, community or region that has been coasting towards obscurity for a long time.
All progress depends on the unreasonable man/woman! And I have chosen to dedicate my years of experience, my MBA, my intuition and my tested processes to helping unreasonable people like myself. People who want to make history, not just watch it happen.
expertise
My Specialties

Digital Strategy
How do you get noticed? We will work together to come up with a strategy that gets you in front of the right people at the right time!

Always Reachable
When we work together, we are going to be friends. Whether it’s in person, or via email or Slack, When you need me you can reach me.

Market Strategy
How do you get from Idea to Problem-Solution Fit to Product-Market Fit and every place in between? It’s a lot of work, but we can help you work toward that goal.

money mindset
Ok, this isn’t really my strength. But I have messed up enough to share some really important lessons and help you build the right team to handle your $.

Goal Setting & Accountability
Momentum is only useful if it is constant and in the same direction. I’ll help you create S.M.A.R.T. Goals, OKRs, and other metrics that Matter!

sales funnels
A ton of us work on marketing but fail to build the bridge that is needed to keep the sales coming in and the lights on. Together we will work on systems to promote both sales and success.
testimonials
Words from Friends
AN UNREASONABLE BLOG
The Future of Dealerships in Canada
The Future of Dealerships in Canada (Disclaimer: This article may mention Ford, but in no way is a review or indictment of the awesome Ford
How to Steal Business Ideas, And Get Away With It
Innovation is Hard, Stealing is Easier! So, you’re searching for a business idea or a solution to a problem plaguing your business. You’ve been trying
Top Five Side-Hustles in New Brunswick
Introduction to Side-Hustling Side-Hustles are small, part-time, and generally complementary activities that you do to make extra money. In recent years the term gained a
Capacity – Business Jargon
Capacity https://youtu.be/_WRrHXXiWSQ I’m sorry for this one going so long, but you should have seen how long it took me to set up the room.
Back to Being Sandenn…
Being Authentic… So Sandenn.com is finally getting some love and attention. I know it has been a while, in fact a couple of years, but
How We’ve Failed…
It has been a few weeks since the protests in the USA have begun, and I have been mostly silent on the matter as
let’s get started!
Looking toward the Horizon!
Where I’ve Been Unreasonable









